Chapati : Mass Production / Wholesale - An Estate's Case Study

If you wish to start producing and selling chapati on wholesale in low income and mid level estates in Nairobi, this survey will provide you with much of the information you need to decide whether to invest in the business. Though focusing on particular estates the survey captures dynamics of Revenue, Mark up, Consumer Behavior and Manpower which remain constant in similar estates. The particular information will help jog your mind on possibilities in the area you wish to operate.

".....The price has largely averaged Ksh.10 for over 5 years. Small hotels try to balance between quantity and size / thickness of chapati knowing their customers are conscious about price and size. Hence such hotels don't always aim for the maximum reasonable chapati that can come from one packet of flour but for a number that they can break even on and have satisfied customers. ..."

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