M-Pesa Sub Agent Business Guide and Market Survey

There is an M-Pesa sub agent at every corner. Is it still a feasible business?

  • Quick figures about the M-pesa Business
  • How M-pesa Agency / Sub Agency Works
  • Super Agents
  • Aggregators
  • Sub Agents
  • What Actually Happens
  • Operations - Withdrawals , Deposits & Float
  • How Does A Sub Agent Make Money
  • Commissions
  • Competition & Survival
  • Opening & Closing Figures
  • Reasons for closing
  • Overview of comeptition
  • Trends
  • On what is competition based on
  • Revenue
  • Revenue Averages
  • What influences Revenue
  • Consumer Behavior
  • Manpower
  • Fraud
  • Actual data from an Mpesa Shop
  • Random Observations

".....For every M-pesa withdrawal Safaricom charges the customer a transaction fee. A sub agent gets a percentage of this fee as commission. Though Safaricom does not charge M-pesa customers for deposits it pays the sub agent a commission for every deposit made through his till. The total commissions a sub agent gets are net after taxations and the Agent's / Aggregators share.......The table below shows the commissions of various transactions....."

".....There are minimal attributes to differentiate one M-pesa outlet from another. Branding options are also limited and on the face of it one M-pesa shop is just like the other. The market being so it's preferable to invest in a relatively good location and in building loyalty and a positive reputation in service and reliability. Reliability in this case means ability to transact any amounts at all times....."

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