Maize Milling

The maize flour business has become one of the most attractive to small and medium scale entrepreneurs as can be seen by growth in the number of brands. 

The business is no longer 100% dominated by the big brands like Pembe, Jogoo, Soko , Kifaru and such. Smaller independent brands now control some markets. Further to succeed you don't have to be the market leader.

The barriers to entry are lower, consumption positive due to increased urbanization, and margins good despite any challenges. 

This guide helps you start and run a successful maize milling business. It contains:

  • The Case for Establishing A Maize Flour
  • The Case Against
  • Target Market
  • The Product
  • Whole Meal versus Sifted Flour –The Realities
  • Product Details: Packaging In The Market
  • The Market Analysis
  • Industry Outlook
  • Barriers to Entry
  • Maize Consumption in Kenya: Some Figures
  • Maize Consumption by Region
  • Maize Consumption by Urban Center
  • Trends in the Maize Flour Business
  • Key Customers
  • Customer Profiles
  • Lower-Income Consumers
  • Middle-Income Consumers
  • Competition: Description and Comparison
  • Case Study : Millers & Brands
  • Nairobi: Millers & Brands
  • Brands: Some Images
  • Fast Selling Brands – Nairobi
  • Brands by Strength
  • Brand Strength: Shelf Space
  • Brand on Shelves: Positive Traits
  • Brand on Shelves: Negative Traits
  • Existing Brands: SWOT
  • Marketing and Sales Strategies
  • Maize Flour: Consumer Expectations
  • Miller to Consumer Chain
  • Distribution: Retailer
  • Generating Demand: Two Methods
  • Sample Advertising Rates
  • Retailer Brand Choice: Quality - Demand
  • Quality: Retailer &Customer Opinion
  • Quality: Broad strokes
  • Availability
  • Retailers: Stocking Independent Brands
  • Retailers: Willingness to Stock New Brand
  • Pricing
  • Retailer Distribution: Things To Think About
  • Retailer: Sales Averages
  • Retailer Stocking: Margins
  • Sales Process Flow
  • Retailers & Consumers: Choosing Your Brand
  • Production Plan
  • Production Flow
  • Milling Equipment
  • Notes on Equipment
  • Milling Equipment: Factors To Consider
  • Non Milling Equipment
  • Equipment: Possible Set Up
  • Equipment Suppliers
  • Premises
  • Premises: Design Concerns
  • Possible Layout of A Maize Mill
  • Premises: Extra Renovations
  • Raw Material Requirements
  • The Maize Value Chain
  • Value Chain Notes
  • Shelf Life
  • Fortification
  • Manpower
  • Overview: Anti-Professionalism
  • Basic Staff: Basic Structure
  • Basic Staff: Advanced Structure
  • Staff: Possible Roles
  • Support Services
  • Licenses
  • Packet Design
  • Trends in Packet Design
  • KEBS Guidelines on Packaging
  • Packets: Observations
  • Packet Design Process
  • Cost of Packets
  • Packet Design: Factors to Consider
  • Packet Printing: Some Companies
  • Revenue
  • Cost of 1kg Packet of Flour
  • Cost of Maize
  • Cost of Sifting the Flour
  • Cost of Packaging
  • Cost of Distribution and Marketing
  • Revenue: Total Cost of Producing a Packet
  • Pricing & Margins
  • Revenue Scenarios
  • Production Planning, Management, and Miscellaneous Tips
  • Questions to Ask
  • Barcodes
  • Appendix
  • Much more

This is the only guide of its kind in Kenya. The data is fresh and from actual research, case studies, experience, consumers, expert conversions  and various relevant sources.

OFFER: Get this guide @ Kshs. 599 or better still enjoy our offer of 66 guides @ Kshs. 999 instead of Kshs.1,999. Valid until 13/1/21.

Kindly make payment via Lipa na Mpesa -  Buy Goods and Services - Till no.876313 then text your email address to 0712 473455 . We will deliver within 15 minutes.

We have a good understanding of the business and so after purchase, you can seek any clarifications.

In addition, we will keep monitoring and sending you market information, tips and more of what is happening in regard to the business.

Thank you for your support since 2015. 
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